Privacy Policy

Status 24.05.2018


We are pleased about your visit on the homepage of Alber GmbH. We would like to inform you competently about our range of services with current product information and service offers. Alber GmbH takes the protection of personal data very seriously. For this reason we would like to inform the users of our Internet offer also about which data are stored and how these data are used.

The applicable data protection regulations, in particular the Basic Data Protection Ordinance (DSGVO) and the Federal Data Protection Act (n.F.), oblige us to handle the data of the users of our offer properly and for the intended purpose. In the following we would like to inform you which data we collect and how the data are processed or used in detail.

 This Privacy Policy (PRIVACY AND COOKIE DIRECTIVE) applies to and



This data protection guideline describes the processing of personal data when using the websites of Alber GmbH. It also explains the choices you have regarding your personal data ("your rights") and how you can contact us.


I. Who is responsible and how can I contact the data protection officer?

The body responsible for processing your personal data is:

Alber GmbH
Vor dem Weißen Stein 21
72461 Albstadt
Phone: 0049 7432 2006-0
Fax: 0049 7432 2006-299

You can also contact our data protection officer at the above address or by e-mail at If confidentiality is required, please contact our data protection officer by post.


II. Your rights as a data subject

Every person concerned has the following rights:

  • Right to information (Art. 15 DSGVO)
  • the right to correct inaccurate data (Article 16 DSGVO)
  • Right to cancellation or a right to "oblivion" (Art. 17 DSGVO)
  • the right to restrict the processing of personal data (Article 18 DSGVO)
  • right to data transferability (Art. 20 DSGVO).

You can object to the processing of personal data for advertising purposes including an analysis of customer data for advertising purposes at any time without giving reasons.

In addition, the person concerned also has a general right of objection (cf. Art. 21 para. 1 DSGVO). In this case, the objection to data processing must be justified. If the data processing is based on a consent, your consent can be revoked at any time with effect for the future.

To exercise your rights, please contact or the address given in the imprint. In addition, you have the right of appeal to the data protection supervisory authority responsible for you.


III For the processing of personal data by Alber GmbH.

In the following we would like to give you an overview of how we guarantee the protection of your personal data when you access our website and what types of personal data we process for what purposes and to what extent.

Which data is collected?

Every time you access our website, data is recorded in a log file. The storage of this data serves exclusively internal system-related and statistical purposes for the improvement of our offer - you as a user remain anonymous. The data is recorded and stored in detail:

  • name of the retrieved file
  • date and time of retrieval
  • the amount of data transferred
  • Message as to whether the retrieval was successful
  • Description of the type of web browser used
  • requesting domain.

 Is personal data collected?

Your name, address, telephone number or e-mail address will not be recorded unless you provide this information voluntarily, e.g. as part of a registration, inquiry or order of information material requested by you.


1. processing of data when accessing our website - log files

When you access our website, information of a general nature is automatically collected. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider and similar information. In addition, the IP address is transmitted and used to use the service you request. This information is technically necessary in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet.

These logfile data will be made anonymous or deleted by us immediately after completion of the usage process. The legal basis for data processing is Art. 6 para. 1 p. 1 f) DSGVO.

The resulting log file data is stored under a pseudonym for a period of three years.


2. notes to guarantee data security

We take technical and operational security precautions on our pages to protect the personal data stored by us from access by third parties, loss or misuse and to enable secure data transfer.

We must point out that due to the structure of the Internet, unwanted access to data by third parties may occur. It is therefore also your responsibility to protect your data against misuse by encryption or in any other way. In particular, unencrypted data, even if sent by e-mail, can be read by third parties without appropriate security measures.


3. links and banners

In order to enrich our information offer, you will find links on our page which refer to pages of third parties. Alber GmbH has no influence on the content and design of these pages. The guarantees of this data protection declaration do not apply there.

If you leave our site via a link or by clicking on possible banner advertisements and thus reach external sites, it is possible that cookies may also be set by addressees of the target site clicked on. We are not legally responsible for these cookies. For the use of such cookies and the information stored on them by our advertising partners, please compare their data protection declarations.


V. Our cookie policy

1 General information on the use of cookies

Our website uses so-called cookies. Cookies are small text files that are stored on your terminal device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both temporary cookies, which are automatically deleted when you close your browser ("session cookies"), and persistent (permanent) cookies.

You have the choice whether you want to allow the setting of cookies. You can make changes in your browser settings. You basically have the choice of accepting all cookies, being informed when cookies are set or rejecting all cookies. If you choose the latter option, it is possible that you may not be able to make full use of our offer.

When cookies are used, a distinction must be made between the absolutely necessary cookies and those for other purposes (measurement of access numbers, advertising purposes).


2 Mandatory cookies when using the website

We use session cookies on our websites which are absolutely necessary for the use of our websites. This includes cookies that enable us to recognize you when you visit the site in a single session. These session cookies contribute to the secure use of our offer by enabling the secure processing of the shopping basket function and the payment process.


3. use of cookies with your consent

Below you will find an overview of the cookies that we use with your consent at the beginning of your use of the website. You will also find an opt-out option for each presentation of the insert. These are cookies for recording the usage behaviour of our website as well as cookies that are used for advertising purposes.

a. Use of cookies to record usage behavior (tracking)

The use of tracking cookies enables us to recognize users when they access our website again and to assign usage processes to an internally assigned code number (pseudonym). This enables us to record and analyze repeated visits to our website.

Specifically, the following tracking cookies are used:

Tracking by Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on this website, your IP address will previously be reduced by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link

We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for storing the cookie is the consent given (Art. 6 Par. 1 S. 1 lit. a DS-GMO). The further evaluation of the collected data by means of Google Analytics takes place over a period of three years on the basis of Art. 6 Par. 1 S. 1 lit. f DS-GMO.

For more information, please visit or

(general information about Google Analytics and data protection).


 4. use of Facebook Social Plugins

Our website uses social plugins ("plugins") of the social network, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Facebook Social Plugin".

When you visit a website on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

By integrating the plugins, Facebook receives the information that you have called up the corresponding page of our website. If you are logged in to Facebook, Facebook can assign your visit to your Facebook account. If you interact with the plugins, for example by clicking the "I like" button or making a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in Facebook's data protection information.

If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website.